Equine Infographic Application Suits Malaysian Cultures

Siti Nur Hayati Hamsan, Nurwina Akmal, Izwyn Zulkapri , Nur Fadilah Darmansah

Abstract

The involvement of Asian countries in equine activities is currently on a rise. Equestrian Association Malaysia (EAM) is working towards changing the current stigma that equestrian is solely for the high socioeconomic group of people. Since equine activities are increasingly being known in this country, there is a need to expand and spread essential equine-related knowledge and information. This study aimed to develop a mobile application that is useful and provides essential equine-related knowledge and information. This mobile application contains precise images, standard and simple terminologies in the form of infographic presentation which will provide easy and practical understanding. The application was built in four phases comprising inception, elaboration, construction and transition Phase. The fundamental development of the mobile application is based on the concept of visualization as it is an efficient method to human memory. The mobile application was specifically presented bilingually where both the Malay and English Language were used to cater to the Malaysian population. Additionally, the mobile application also can be launched for offline reading. Nevertheless, the capacity, size and advance information are still lack. Thus, further study is needed to improve the efficiency of this mobile application.